When planning a paid social media campaign, your golf club must decide what happens after someone clicks the advert. Should the advert open a Meta Lead Form inside Facebook or Instagram? Or should it take them to a dedicated landing page? This may sound like a minor technical decision. However, it can affect the number…
Read more
Increase your Golf Day Revenue Many golf clubs treat golf society marketing as a short-term promotional campaign. They update the society package, send an email and place a few posts on social media. Some may also run a paid advert. If the enquiries do not arrive, they often assume the package costs too much or…
Read more
Over the past couple of years, the use of golf club CRM systems has increased significantly. Alongside this growth, new platforms are being launched, new brands are emerging and in some cases, systems are being presented as though they have been designed from the ground up to solve every sales and marketing challenge a golf…
Read more
Rory McIlroy winning The Masters. It’s the headline golf fans have waited years to read – and now, it’s finally happened. In what is undeniably his biggest win of his career, McIlroy’s long-awaited Green Jacket not only completed his career Grand Slam but also sent ripples through the wider golfing world. And for golf clubs…
Read more
Is SEO important when building a new golf club website? Golf clubs across the UK and Ireland are investing in stunning new websites. Over the past few months, we’ve seen many new websites launched. They are full of high-quality imagery, drone footage, sleek design – at first glance, these new makeovers look very impressive. However,…
Read more
In today’s digital-first world, golfers are searching online for their next course to play, society day to join, or club to become a member of. If your golf club doesn’t have a Google Business Profile (GBP), you’re missing out on one of the most effective ways to boost visibility, attract bookings, and grow your membership…
Read more
Search Engine Optimisation (SEO) might seem complex or even a bit dull, but it’s crucial to understand just how important it is for your golf club’s success. Organic search often ranks as the highest source of traffic for websites, outperforming paid social media, email marketing, and even Pay-Per-Click (PPC) campaigns – combined! (We’ll explore this…
Read more
When I first started working in golf clubs, I used to hear this reference a lot. Then, when I started working for a marketing agency and speaking with a variety of General Managers, I heard it even more. “Society organisers generally book their diaries for the year ahead between November and February” Whilst this statement…
Read more
Where do you appear on Google and what are you doing to improve your rankings? Google uses over 400 data points on which to make a judgement on where it ranks your website, in comparison to your competition, and it doesn’t happen by luck. Like any algorithm, the results are only driven by the data…
Read more
Your Golf Marketing were approached by a Top 100 club with one goal. Lead Generation. Increase the size of their database. Having supported many golf clubs with marketing in the past, we still get excited when we’re approached about new projects. Our brief was clear from Hollinwell, “Generate as many leads as possible for golfers…
Read more
